If your MS SQL database has state abbreviations, and you want to display the full name, add this to your formula in the builder (or better yet, change the ? to the [alias].[fieldname] and add to the Architect.)
CASE
WHEN ? = 'AL' THEN 'Alabama'
WHEN ? = 'AK' then 'Alaska'
WHEN ? = 'AZ' then 'Arizona'
WHEN ? = 'AR' then 'Arkansas'
WHEN ? = 'CA' then 'California'
WHEN ? = 'CO' then 'Colorado'
WHEN ? = 'CT' then 'Connecticut'
WHEN ? = 'DE' then 'Delaware'
WHEN ? = 'DC' then 'District of Columbia'
WHEN ? = 'FL' then 'Florida'
WHEN ? = 'GA' then 'Georgia'
WHEN ? = 'HI' then 'Hawaii'
WHEN ? = 'ID' then 'Idaho'
WHEN ? = 'IL' then 'Illinois'
WHEN ? = 'IN' then 'Indiana'
WHEN ? = 'IA' then 'Iowa'
WHEN ? = 'KS' then 'Kansas'
WHEN ? = 'KY' then 'Kentucky'
WHEN ? = 'LA' then 'Louisiana'
WHEN ? = 'ME' then 'Maine'
WHEN ? = 'MD' then 'Maryland'
WHEN ? = 'MA' then 'Massachusetts'
WHEN ? = 'MI' then 'Michigan'
WHEN ? = 'MN' then 'Minnesota'
WHEN ? = 'MS' then 'Mississippi'
WHEN ? = 'MO' then 'Missouri'
WHEN ? = 'MT' then 'Montana'
WHEN ? = 'NE' then 'Nebraska'
WHEN ? = 'NV' then 'Nevada'
WHEN ? = 'NH' then 'New Hampshire'
WHEN ? = 'NJ' then 'New Jersey'
WHEN ? = 'NM' then 'New Mexico'
WHEN ? = 'NY' then 'New York'
WHEN ? = 'NC' then 'North Carolina'
WHEN ? = 'ND' then 'North Dakota'
WHEN ? = 'OH' then 'Ohio'
WHEN ? = 'OK' then 'Oklahoma'
WHEN ? = 'OR' then 'Oregon'
WHEN ? = 'PA' then 'Pennsylvania'
WHEN ? = 'RI' then 'Rhode Island'
WHEN ? = 'SC' then 'South Carolina'
WHEN ? = 'SD' then 'South Dakota'
WHEN ? = 'TN' then 'Tennessee'
WHEN ? = 'TX' then 'Texas'
WHEN ? = 'UT' then 'Utah'
WHEN ? = 'VT' then 'Vermont'
WHEN ? = 'VA' then 'Virginia'
WHEN ? = 'WA' then 'Washington'
WHEN ? = 'WV' then 'West Virginia'
WHEN ? = 'WI' then 'Wisconsin'
WHEN ? = 'WY' then 'Wyoming'
ELSE 'Other'
END